On April 20, 2020, WarnerMedia announced HBO Max's launch date as May 27. and HBO Max announced the Warner Max film label on February 5, 2020, which would produce eight to ten mid-budget movies per year for the streaming service starting in 2020. On January 8, 2020, AT&T announced that Audience, a channel exclusive to subscribers of AT&T-owned television providers such as DirecTV with some original programming, would be sunset on May 22, eventually transitioning to a barker channel for HBO Max. (The "Max" moniker is shared with HBO's sister linear pay television service Cinemax, which has alternately identified by its suffix name since the mid-1980s and used it prominently in its branding from 2008 to 2011.) On October 29, 2019, it was announced that HBO Max would officially launch in May 2020. On July 9, 2019, WarnerMedia announced that the service would be known as HBO Max, and would launch in spring 2020, while Reese Witherspoon's Hello Sunshine and Greg Berlanti were signed to production deals for the service. Andy Forssell transferred from being the chief operating officer of Otter to replace Bentley as executive vice president and general manager while still reporting to Otter CEO Tony Goncalves, who would lead development. to take over the streaming service as Brad Bentley, executive vice president, and general manager of the direct-to-consumer development exited the post after six months.
Otter Media was transferred in May 2019 to WarnerMedia Entertainment from Warner Bros.
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A beta was expected in the fourth quarter of 2019 and full launch in first quarter 2020 at the time. Stephenson, chairman and CEO of WarnerMedia's parent, AT&T indicated in mid-May 2019 that it would use the HBO brand and would tie into cable operators as HBO cable subscribers would have access to the streaming service. The original plan for the service called for three tiers with a late 2019 launch. On October 10, 2018, WarnerMedia announced that it would launch an over-the-top streaming service in late 2019, featuring content from its entertainment brands. Pre-launch logo of HBO Max from July 9, 2019, to October 29, 2019 subscribers (primarily commercial customers like hotels), and 20.5 million subscribers to either HBO Max or HBO by itself in other countries. While built around content from the namesake premium television service HBO, Max principally serves as a content hub for WarnerMedia's various film and television properties, offering a range of original programming and library content from the company as well as additional content licensed through third-party distributors.Īccording to AT&T, HBO and HBO Max had a combined total of 67.5 million paying subscribers globally as of June 30, 2021, including 43.5 million HBO Max subscribers in the U.S., 3.5 million HBO-only U.S. The service was launched on May 27, 2020, in United States and in Latin America and the Caribbean on June 29, 2021. HBO Max is an American subscription video on demand streaming service owned by AT&T's WarnerMedia, through its WarnerMedia Direct subsidiary.
Discovery pending, to be merged with Discovery, Inc.) WarnerMedia ( spin-out into independent entity to be named Warner Bros.
Andy Forssell (head of business operations)
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